Starting A Photography Business? – 11 Reasons Why You Should Not!

We are always confronted with the positive if not the encouragement to look at why we should open or think of starting a photography business. Sometimes it is suggested by those around you and often it’s a personal whim. I thought it would be beneficial to perhaps look at the ‘other side of the coin’ and answer why some people should not be starting a photography business even if you’ve got enough money to do so.Here are eleven reasons why you should not be starting a photography business. For the sake of easy reading I’ve placed these in bullet point fashion,- If you believe that your fantastic photo ability on its own will attract an abundance of customers, think again because there are some great phoographers out there and there will always be one that you can learn from- If you like to avoid conversation with strange people or just people in general you are unlikely to survive running your own photography business- If you think that the term customer service is a useless cliche and is an overrated term, then starting a photography business is not for you. The ‘best of the best’ keep on surprising their new and existing customers with little extras they simply were not expecting. As a result their customers become loyal and won’t go anywhere else- Being pleasant in unusual circumstances or when the subject is getting tired and irritable is essential – do you have that skill?- Living on a budget while you struggle to make ends meet but still do all of the above is not for the faint hearted – discipline and staying powere is also essential- Someone who jumps in without learning anything about starting a photography business and equally important, making it profitable is bordering on stupidity (this one is for the cheap skates who blame everyone else except themselves when it all falls down)- Not having enough cash flow to see the early period through before the business becomes profitable. Some of you are clever enough to have another job while they build a clientelle if they don’t have enough cash in the tin- Not deciding on what photography business(es) they would like to specialize in before they start- If you’re aren’t sure whether you enjoy photography or not- If you suffer from any kind of depression regularly- If you have difficulty in understanding why ‘the customer is always right’ then starting a photography business is not a good look for youNone of these points are intended to be offensive just factual. I apologize if any of this information struck a nerve but better you think about this now than too far down the track – right? Starting a photography business is a big move.

Market Mood Swings And How To Benefit From Them

You must have heard many news like – market dropped due to some political upheaval in the middle east or the market soared due to some referendum in Europe. In the age of globalisation, all the markets and businesses across the world are intertwined, hence any geopolitical event has the potential to move the global markets.But where does that leave the investors? What should be their ideal approach to counter such uncertain situations? The good news is – whether markets fall or rise, it’s an opportunity for the investors. Here’s how.Investors In The Market CycleThe reason we say that whether market falls or rises, it’s always an opportunity for the investor is because if the market falls, all the stocks on your watch-list, most likely, will be in the buying range. And when the market rises, it’s a perfect point for you to sell the stocks which have reached their target price.The key point is – if you have a long-term perspective in stock investment, it will be your armour against all the uncertainties of the stock market.Let’s take a look at the market phases which comprises the market cycle.The Bear MarketThe bear market is a market condition where the prices of the securities fall considerably and the market goes through a significant downturn. In such situations there is widespread pessimism about stock prices and a lot of panic selling takes place which further escalates the downturn.Though it’s a nature of the market to swing up and down, intraday traders and short-term investors, who deal in huge quantities, have no other option but to sell their holdings to minimise their losses.However, long-term investors have an advantage in this phase, as they can choose to hold their stocks while they also have an alternative to average their existing stocks and buy new stocks. Always remember, the bear market is a perfect opportunity to enter the market and build a robust portfolio.Market Accumulation Phase (Consolidation)This phase takes place after the markets have hit the bottom and some value investors think that the market situations is good to buy as the worst is over. Valuations of stocks are very attractive in this phase while the market sentiment is still bearish. Which makes it an ideal time to enter the market. In the accumulation phase, prices are flat, as the disillusioned sellers start selling while the wise investors pick it up at a healthy discount. Owing to such turn of events, market starts to pick up.To get through such phases, investors should just be patient and hold their stocks. Giving in to your impulse of selling stocks due to continuous consolidation will only bring you losses. It’s just a phase which passes sooner or later.The Bull MarketThe bull market simply means that the market is on its upward drift. The market index goes high and all the major stocks start soaring. This is the phase investors invest for. One thing investors should ensure while going through this phase is that it’s not a buying period, it’s the time to review your portfolio and sell stocks which have reached their target price. In a way, all the investment, and calculated risks you take while the market was down pays off when you reach this phase. If you make the right choices, you will be handsomely rewarded.

A Plethora of Internet Marketing Tips

The keys to the successful internet marketing business

As different organizations look at the internet marketing model for redemption, there are certain elements that need to be under control and under the constant supervision of the major stake holders. These are the elements that will ensure that the organization in question has a very good chance of influencing the industry positively. The list is by no means exhaustive but it provides a good starting point for people that wish to explore this area further:

  1. Site wide links are no longer in fashion because the internet marketing model is all about the products. The links to the home page might not give the clients the products that they need. In any case the larger websites require the clients to click on more than one page before they land on the product from the home page. That is just unacceptable in the competitive world. The direct link to the product page is the way to go.
  2. Meta tags should be used to avoid significant amendments to the websites. When product lines change then the client should look to the Meta tags to ensure that they can redirect the product lines to the appropriate landing pages without having to change the entire website. Characters must be limited to the key words and the essential content. A repeat of over 25% of the title can be fatal in terms of page authority. Important key words have to be given the priority when undertaking the internet marketing strategy.
  3. The use of copied content is not advisable from the perspective of a comprehensive internet marketing strategy. This type of content tends to reduce the value of the website in the eyes of both the human traffic and the mechanical crawlers. It is not ethical because it can lead to copyright theft. The search engines have significantly increased the efficiency of their duplicate content detectors and it will be only a matter of time before the offending website is duly penalized.
  4. The individual that is deeply involved in the internet marketing world has to ensure that they have created a list of tips that go with the work that they have achieved. This is learning that can be applied to the different people that join the organization. It can also form the basis of a marketable product in terms of training for others.
  5. Domain classification has precedence for age. The older domains are given credence in the internet marketing world as compared to the new domain names. That means that it is not necessarily a good idea to rush out and buy a new domain name for a very expensive price. It might not deliver the kinds of results that the client is expecting from the model.
  6. The internet marketing model is all about networks. That means that the merchant is strongly advised to build a network of related but different websites. This is the first step in creating a niche that can prove to be a very powerful marketing tool. In the end that is what makes all the difference between a haphazard strategy and one that is founded on a clear understanding of the internet marketing tips. At the same time it is important that the websites are differentiated in order not to attract the wrath of the major search engines that might suspect foul play.
  7. The image search functionality on the engines is ripe for internet marketing. This is an area that has not been well explored by the merchants because they are not aware of the true marketing potential for images. Images and videos should be prepared and optimized in order to diversity the revenue stream. If one element fails then a loss leader strategy can be effectively applied to rescue the company in question.
  8. Affiliate programs are an excellent internet marketing tip. They are based on a model that pays when there are clear results from the representative. From this perspective the affiliates are the idea opportunity for the publishers to get traffic without the added complications of managing the system or the elements that deal with the day to day sales.
  9. Technology must always be included in the internet marketing strategy in order to keep pace with the developments within the industry. A fear of technology can effectively remove the possibility for improving the outcomes for the industry as well as the people that organize it. Merchants are advised t take courses in order to improve their general awareness.