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Marketing Your Business With Videos – 7 Tips To Video Marketing Online

As you likely know, marketing is all about getting your prospect to take the action you want him/her to take, whether that’s opting onto your list, following/liking your page, and/or purchasing your offer. To do this, you have to make sure to get his/her attention and convince him/her to do this. While text and audio can do this, your best bet in achieving this wanted action is via video marketing.

I hear you asking, “Why is video marketing more effective than text and audio?” The reason why is because, most humans prefer seeing something rather than reading or listening to something. Video is usually more engaging and can be more informative than text or audio.

This is all the more reason why most people will respond better to video than to text or audio. This is a major reason why many marketers are using video on their websites, especially when a prospect first visits a website.

Tips to video marketing:

Provide Value: One thing is that, you must be sure that the video provides value to your prospect. Don’t just put up a video so that you’ll have one on your website. While you may have the prospect’s attention at first, if it doesn’t provide value to your prospect, he/she is not staying on your website for long.

Keep It Interesting: Related to this, make sure to not just sell in your video either. It’s okay to present an offer or a request (such as signing up to your opt-in list to the side of the video in return for a free gift), but be sure to provide some useful information and some enthusiasm within the video. If you don’t, chances are that your prospect will lose interest and leave, likely to never return to your website again.

The length of your video: While video is more engaging and enticing than text and audio, this doesn’t mean you should have it play for more than a few minutes, as longer videos can drive prospects away.

Successful video marketing involves videos that get straight to the point with useful information and the requested action rather than filling them with fluff to make the videos longer.

Video quality: Additionally, it is vital that your videos play properly and play quickly. Ask yourself if you would stay on a website that takes forever for a video to load and play. Of course, you would answer “no.” After all, we are all busy, and time is something you cannot get back.

As a result, keep your videos to a minimum in terms of file size so that they load faster. You should also be sure that your Web hosting has enough bandwidth so that the videos you post onto your site can play without any pauses or issues.

Headline and video play: You can play your video immediately upon a prospect visiting your website so that your prospect knows something interesting and informative is on your website or you can set it up for manual play only.

You only have between one to three seconds to make an impression on your prospect to stay on your website or you risk him/her clicking away from your site.

Always have your benefit written headline clearly visible on the page with your video. If your video won’t load that quickly, your prospect will read an interesting headline and stay on your site to watch your video.

Place your video on YouTube: Keep in mind that your website is not the only place to place your videos. YouTube is the most popular and visited video site on the Internet. Video on YouTube can help you to drive traffic to your website.

Add in the fact that Google owns YouTube, and you can not only place higher in YouTube’s search engine by submitting quality, informative videos, but you can even rank higher in Google’s search engine via good videos that appeal to your target market.

Video on other social media sites: Putting videos on sites such as YouTube and other social media sites (Facebook, Twitter, Pinterest, Tumblr, etc.) is another option instead of directly on your website. Just point your prospects to your video links, and when they click on those links, they’ll be directed to the videos on those respective sites so they can see what you have to offer.

Therefore, don’t forget about video when you are thinking of and testing marketing strategies in your business. Text and audio certainly have their place, but tests have shown that video has the most conversions and results amongst all main media.

Video is more engaging and interactive, which is exactly what you want your prospects to do, whether that’s signing up to your list, liking/sharing your site, and/or purchasing your offers. Keep the above information in mind when you create videos, and your business is likely to greatly benefit from your video marketing efforts.

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Statistics Programming – Easing the Pain

Different sets of software are being developed everyday just to ease man with some of his technical works such as in the field of business. These programs are specially designed to make high speed calculations and analysis of the data and come up with a soft copy of information output that can be used instantaneously after the software processes it. Statistics is one of the most complicated clerical works of anyone who is studying or working in the field of economics, politics and even social matters. Statistics is deemed to be of importance because it gives a type of descriptive conclusion or interpretation that can be very precise depending upon the quality of data that has been gathered and the competence that is given to organize, interpret and represent that data. But even with the level of competence that a person has with regards to his statistical skills, there is still a probability that a miscalculation might be made and alter the holistic outcome of the statistics.

However, because of the rapid advancements of technology and the evolution of the functions that can be performed by the humble computer software developers has come up with a certain software program that can make ease any statistician of all their statistical tasks. The development of a program that is able to perform the task of organizing and interpreting statistical data was q revolutionary breakthrough when it comes to statistical analysis help. Statistics programming is defined as the systematic calculation of all the numerical data that has been downloaded into the system wherein it is organized basing upon the categories. These categories are classified upon the nature of the data that has been downloaded. After the process of organizing the data, it will be then interpreted numerically. This function of statistical programming helps to lessen the burden of work and also to maximize the output of a statistician.

Statistical program is composed of sets of languages. There are a total of 17 categories in a statistical program and these are the following;
• Analytica, ADMB
• Gretl, GAUSS
• Mathematica
• OxMetrics
• Quantum (Programming Language)
• Programming Language, SPSS, Symbolic Data Analysis, Sysquake, SAS (software and language), Speakeasy(Computation), SHAZAM (Software)
• World Programming System
• XLispStat

Each of these categories of Statistics Programs has their own unique sets of functions. Each one of it is capable of performing specific functions about statistics. The MATRIX LAB is one of the statistics programs that are widely used today. It is a program that is provided by a certain company that is said to be fully capable of solving ad coming up with solutions with regards to any mathematical or numerical problems that are fed into it. The MATLAB assignment helps not only statistics but also other aspects that majorly require the use of mathematical equations and solving. Because of these software programs, statisticians are given more time to pay attention to other details of the data and leave the organization and the interpretation of it to the statistics software.

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Market Mood Swings And How To Benefit From Them

You must have heard many news like – market dropped due to some political upheaval in the middle east or the market soared due to some referendum in Europe. In the age of globalisation, all the markets and businesses across the world are intertwined, hence any geopolitical event has the potential to move the global markets.But where does that leave the investors? What should be their ideal approach to counter such uncertain situations? The good news is – whether markets fall or rise, it’s an opportunity for the investors. Here’s how.Investors In The Market CycleThe reason we say that whether market falls or rises, it’s always an opportunity for the investor is because if the market falls, all the stocks on your watch-list, most likely, will be in the buying range. And when the market rises, it’s a perfect point for you to sell the stocks which have reached their target price.The key point is – if you have a long-term perspective in stock investment, it will be your armour against all the uncertainties of the stock market.Let’s take a look at the market phases which comprises the market cycle.The Bear MarketThe bear market is a market condition where the prices of the securities fall considerably and the market goes through a significant downturn. In such situations there is widespread pessimism about stock prices and a lot of panic selling takes place which further escalates the downturn.Though it’s a nature of the market to swing up and down, intraday traders and short-term investors, who deal in huge quantities, have no other option but to sell their holdings to minimise their losses.However, long-term investors have an advantage in this phase, as they can choose to hold their stocks while they also have an alternative to average their existing stocks and buy new stocks. Always remember, the bear market is a perfect opportunity to enter the market and build a robust portfolio.Market Accumulation Phase (Consolidation)This phase takes place after the markets have hit the bottom and some value investors think that the market situations is good to buy as the worst is over. Valuations of stocks are very attractive in this phase while the market sentiment is still bearish. Which makes it an ideal time to enter the market. In the accumulation phase, prices are flat, as the disillusioned sellers start selling while the wise investors pick it up at a healthy discount. Owing to such turn of events, market starts to pick up.To get through such phases, investors should just be patient and hold their stocks. Giving in to your impulse of selling stocks due to continuous consolidation will only bring you losses. It’s just a phase which passes sooner or later.The Bull MarketThe bull market simply means that the market is on its upward drift. The market index goes high and all the major stocks start soaring. This is the phase investors invest for. One thing investors should ensure while going through this phase is that it’s not a buying period, it’s the time to review your portfolio and sell stocks which have reached their target price. In a way, all the investment, and calculated risks you take while the market was down pays off when you reach this phase. If you make the right choices, you will be handsomely rewarded.

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