Do You Make These 5 Marketing Automation Mistakes?

Marketing automation has become a vital tool for businesses of every size. It can help you gain and sustain a competitive advantage. Speed up sales results. Plus, enable you to engage more contacts with personalized messages sent at the right time. So you can build good relationships.Yet not each marketing automation system is the same. In fact, very few have all the essential tools in one package of services. If so, that can cause you to integrate system parts from third parties that can cost you time and money, especially when things go wrong down the road.That is why it’s vital to first know what a full all-in-one marketing automation system is all about.Marketing automation is a server-based software that integrates different technologies.4 Automation Technologies Most Vital for Marketing CampaignsFirst, it includes a CRM that allows you to collect, store and use information about your contacts. To be able to segment your contacts by custom fields and tags, behavior – such as opening emails and clicking on links, plus purchases.Second, it includes an automated messaging system for emails, text, postcards and tasks. This allows you to send each message to contacts based on when they opted in, a date, behavior, purchase and more.Third, it has eCommerce functionality. It integrates order pages with a form and payment gateway for one-click purchases. Plus it can allow you to integrate with a shopping cart if you prefer. Most of all, it can automate processes based on successful or failed transactions, subscriptions, trial periods, payment plans, coupons and more.Fourth, it must have a campaign builder that enables you to take each contact on a personalized journey with measurable results. This allows you to create multiple campaigns for opt-in, sales, upsell, downsell and retention.A marketing automation system such as one by Ontraport can provide additional features. These include marketing tracking to help you see which ads, landing pages and emails are generating the most cost-effective results. Affiliate marketing and membership site to help you boost the number of customers and sales. Landing page and form builder to enable you to design professional looking sites in minutes. And a lead router and scoring system to help you and your sales team follow up leads and convert them into customers.Three key benefits of a marketing automation system are that you can customize it for your business. You can have multiple marketing campaigns at the same time that operate 24/7. Plus you can automate processes specific to contacts along their journey. But there are also marketing automation mistakes you can make along the way.Marketing Automation Mistake #1: Sending eMails to Contacts Who Did NOT Opt-in
Marketing automation involves permission based emails. That means you send emails to contacts who give you permission to send them information. You can get permission when each contact opt-in to your system. However, importing a list or manually adding contacts to your marketing automation system is a violation of SPAM rules. If you do this you can compromise the delivery of emails even to those whom give you permission.Marketing Automation Mistake #2: Not Maintaining a Database of Active Contacts
Even after you get a contact to opt-in, you must keep them active. That means, you must continually send them emails with relevant content to engage with at least once per week. Otherwise, they may forget you and not open the few emails you send. Over time, they can become less engaged, diminishing email delivery of your entire database. A re-engagement campaign is an effective method to get non-engaged contacts to interact with your emails again. You get these contacts to tell you if they’d like to remain on your list or opt-out. So you can maintain a consistent and clean contact database.Marketing Automation Mistake #3: Focusing on the Wrong Metrics
Marketing automation allows you to measure the results of your campaigns. This includes opt-ins, sales conversion, email open and click link rates, landing page visits, sales, ROI and more.However, focusing on the wrong metrics can cause you to misinterpret the true results. For example, you may have two campaigns where one has much higher open rates and lower click rates. Yet when you calculate click to open rates you can see an entirely different result. Before starting each campaign, it is vital to know the metric you seek to focus on to determine success.Marketing Automation Mistake #4: Not Split Testing Campaigns
All campaigns differ by the type and number of contacts, content and more. Split testing campaigns is the key to finding what works right. But the key to split testing is to test just one variable at a time. Such as a headline, price, offer, design or target audience. The campaign that wins is the new control. Then you can test other campaigns against the control.Marketing Automation Mistake #5: Not Having a Certified Consultant on Your Team
Marketing automation is both an art and a science. It requires a mix of technology know-how with direct response marketing expertise. Plus an objective mindset that is not biased toward the company or product. These are why it is best to have an independent consultant certified in the use of the marketing automation software on your team. To develop the strategy and build a custom automation system for your business. Plus, to train your team on using the system.

Marketing Your Business With Videos – 7 Tips To Video Marketing Online

As you likely know, marketing is all about getting your prospect to take the action you want him/her to take, whether that’s opting onto your list, following/liking your page, and/or purchasing your offer. To do this, you have to make sure to get his/her attention and convince him/her to do this. While text and audio can do this, your best bet in achieving this wanted action is via video marketing.

I hear you asking, “Why is video marketing more effective than text and audio?” The reason why is because, most humans prefer seeing something rather than reading or listening to something. Video is usually more engaging and can be more informative than text or audio.

This is all the more reason why most people will respond better to video than to text or audio. This is a major reason why many marketers are using video on their websites, especially when a prospect first visits a website.

Tips to video marketing:

Provide Value: One thing is that, you must be sure that the video provides value to your prospect. Don’t just put up a video so that you’ll have one on your website. While you may have the prospect’s attention at first, if it doesn’t provide value to your prospect, he/she is not staying on your website for long.

Keep It Interesting: Related to this, make sure to not just sell in your video either. It’s okay to present an offer or a request (such as signing up to your opt-in list to the side of the video in return for a free gift), but be sure to provide some useful information and some enthusiasm within the video. If you don’t, chances are that your prospect will lose interest and leave, likely to never return to your website again.

The length of your video: While video is more engaging and enticing than text and audio, this doesn’t mean you should have it play for more than a few minutes, as longer videos can drive prospects away.

Successful video marketing involves videos that get straight to the point with useful information and the requested action rather than filling them with fluff to make the videos longer.

Video quality: Additionally, it is vital that your videos play properly and play quickly. Ask yourself if you would stay on a website that takes forever for a video to load and play. Of course, you would answer “no.” After all, we are all busy, and time is something you cannot get back.

As a result, keep your videos to a minimum in terms of file size so that they load faster. You should also be sure that your Web hosting has enough bandwidth so that the videos you post onto your site can play without any pauses or issues.

Headline and video play: You can play your video immediately upon a prospect visiting your website so that your prospect knows something interesting and informative is on your website or you can set it up for manual play only.

You only have between one to three seconds to make an impression on your prospect to stay on your website or you risk him/her clicking away from your site.

Always have your benefit written headline clearly visible on the page with your video. If your video won’t load that quickly, your prospect will read an interesting headline and stay on your site to watch your video.

Place your video on YouTube: Keep in mind that your website is not the only place to place your videos. YouTube is the most popular and visited video site on the Internet. Video on YouTube can help you to drive traffic to your website.

Add in the fact that Google owns YouTube, and you can not only place higher in YouTube’s search engine by submitting quality, informative videos, but you can even rank higher in Google’s search engine via good videos that appeal to your target market.

Video on other social media sites: Putting videos on sites such as YouTube and other social media sites (Facebook, Twitter, Pinterest, Tumblr, etc.) is another option instead of directly on your website. Just point your prospects to your video links, and when they click on those links, they’ll be directed to the videos on those respective sites so they can see what you have to offer.

Therefore, don’t forget about video when you are thinking of and testing marketing strategies in your business. Text and audio certainly have their place, but tests have shown that video has the most conversions and results amongst all main media.

Video is more engaging and interactive, which is exactly what you want your prospects to do, whether that’s signing up to your list, liking/sharing your site, and/or purchasing your offers. Keep the above information in mind when you create videos, and your business is likely to greatly benefit from your video marketing efforts.

E-Learning and the Future of Online Education

Among the most recent technological advances that have been promoting the competitiveness of companies, such as call centers, electronic commerce, customer relationship management centers and human resource management centers, is a technology hub that is to realize its full potential – electronic education or more popularly the e-learning format.

By definition, e-learning is the provision of educational programs and learning systems through electronic means. The e-learning is based on the use of a computer or other electronic device (for instance, mobile phone) to provide people with educational materials on the go. Distance education laid the foundation for the development of e-learning, which solves some difficulties in terms of timing, synchronization of schedules, attendance and travel, typical problems of traditional education.

Also, the e-learning can involve a wider range of equipment online education. The term e-learning covers a broad suite of applications and processes such as Web-based learning, computer based training, virtual classrooms and digital collaboration (group work).

Advantages of E-Learning Programs

We present what experts in this area considered the most important benefits to the education industry:

Increased Productivity: The e-learning solutions as Web-based training (WBT, web-based training) and computer based training (CBT computer-based training) allows students to study from your desktop. Direct delivery of the courses can reduce downtime involving low productivity and helps to eliminate travel costs.

Timely: When launching a new product or service, e-learning can provide simultaneous training many participants about the processes and applications of the new product. A good program of e-learning can provide the necessary training in time to meet a specific date of commencement of operations.

Flexible Training: An e-learning system usually has a modular design. In some cases, participants can choose their own learning path. Additionally, users can mark certain sources of information as a reference, thus facilitating the process of change and increasing the benefits of the program.

Cost Savings per Participant: Perhaps the greatest benefit of e-learning is that the total cost of training per participant is lower than in a traditional instructor-led. However, e-learning programs tailored to entry may be more expensive due to the design and development thereof. It is recommended to conduct a thorough analysis to determine whether the e-learning is the best solution for your training needs and training before investing in the project.

What Discourages E-Learning?

The main barriers that have prevented the integration of these technologies of e-learning training programs of companies are:

1. Organizational structure and traditionalism.

2. Lack of best practices.

3. The lack of support and experience.

4. Lack of understanding and vision about e-learning.

5. The lack of human resources and user acceptance.

6. Organizations and traditional processes.

7. The lack of skill on the part of teachers and instructors, coupled with a negative attitude.

8. Lack of strategic actions.

9. Lack of training and support to teachers and instructors.

10. The time required for the preparation of the material.

The Most Common Errors

Like any emerging technology, e-learning requires the involvement of expert consultants who can implement a program leading organizations to success. Then we present the ten most common mistakes when defining a strategy for e-learning:

1. No vision.

2. Confusing strategy with technology.

3. Place the Learning Management System (LMS, learning management system) as the core of the strategy.

4. Focusing on the development and delivery rather than the business itself.

5. Focus on transforming a conventional training program in an online education program.

6. No consensus among partners.

7. No time to diagnose the lack of support from senior management.

8. To think that this new function is a part-time work or short duration.

9. Ignore the weaknesses and dangers.

10. Failure to change management.

Designing Tomorrow’s Education

While in Mexico and there are companies that offer e-learning solutions that involve content developed by experts, and infrastructure management platforms and other services, the acceptance of these technologies is not yet that this industry would have. Experts say that the adoption of e-learning in Mexico has been slow because there are cultural barriers.

Like other initiatives such as e-Mexico, public and private institutions are required to design and implement specific programs to advance the education industry in Latin America. It is imperative to mobilize the educational and cultural communities, as well as economic and social actors to accelerate changes in education systems and training for our countries to move towards a knowledge-based society.

An initiative of e-learning could be a path to modernize our economy. At the same time, through the components of the education industry, can provide the entire community, but particularly to our young people the skills and tools they need to succeed in a globalized economy based on knowledge. Those who are more interested in such projects are indeed educational institutions, which reduce costs for both the student and for the institution itself, mean a great incentive.

While companies continue to hire graduates of universities that demand Internet resources and access to information based on Web technologies, a matter of time that these organizations realize that the adoption of this new generation of technologies is imminent.