Cashing in on the Chinese Cash Cow and How Realtors Can Win Business ‘Made in China’

Growing Chinese interest in investing overseas was a top global business trend in 2014. According to Jones Lang LaSalle, the U.S. real estate market attracted $3.1 billion of capital from Chinese investors last year – an increase of more than 900% from just $264 million invested the year before.

The headline figure could exceed the $10 billion mark this year, although the reported numbers by themselves are a small fraction of the true number.

This phenomenal growth has been driven by two key drivers: First, the Chinese government is now actively encouraging outbound investment thanks to a new ‘go global’ policy introduced by them last year. Second, diminishing yields on domestic real estate investments are making international ones seem more attractive.

Chinese investment hotspots at this time include New York, Philadelphia, Chicago, Houston, Las Vegas, Atlanta, Memphis, San Diego, and Detroit – where investors have been busy snapping up vast swathes of distressed industrial real estate.

But it’s not just Chinese institutions that are investing: as all those cherished only children reach maturity, their parents want them to have the best education that money can buy. Since the United States remains home to the best Universities in the world, so it therefore comes as no surprise that Chinese parents are looking to acquire property in which their offspring can live whilst studying.

So, the opportunities are clear. But how can you start reaching out to this colossal growing market? Given the significant cultural and linguistical differences, this is no easy task. But, hey, we all now know that there’s no such thing as easy money anymore, right?

Well, due to the global architecture of the internet, creating a Chinese language section of your website is probably a good place to start. For this, it is best to engage in the services of a native since automation tools like Google translate usually do more harm than good.

Next, you should ensure that any inbound inquiries are dealt with in the prospect’s native language. Whilst hiring a Mandarin or Cantonese speaker ‘in house’ is an option, it also poses a risk: once trained, your intern might just one day decide to acquire their own realtor’s licence and compete against you.

To mitigate this risk, it can be more effective, as well as cost effective, to engage in the services of a ‘virtual assistant’ located in China itself. He or she can then take inbound calls on your behalf, make outbound ones, receive and send emails, source data, and other administrative tasks. Two birds, one stone: Not only will your new assistant will act as your gateway to China, they can also help in a back-office capacity – leaving you free to get out there and grow your business.

Irrespective of whether you elect to go down the insourcing route or the outsourcing one, make sure that Chinese prospects and customers can reach you by calling a regular Chinese telephone number. Making an international call still remains a psychological block for many people, not only in China, but also in the USA and elsewhere too.

Once you have your Chinese contact infrastructure in place, you can begin the herculean process of reaching out to this massive market.

One way to do this might be to task your Chinese assistant with reaching out to realtors in China who might have clients interested in overseas property. Your listings could then appear on theirs. As with anywhere, identifying the good ones will take time.

Another strategy might be to start reaching out to potential customers directly. Like us, the Chinese are voracious consumers of social media. However, ramping-up your existing campaigns in an attempt to win more business from China is an exercise in futility since Facebook and Twitter have not gotten any traction there.

The good news is that agencies exist that will grab your existing social media content and check that it is compliant with Government guidelines, and then publish it across popular Chinese social media networks such as Sina Weibo, Tencent Weibo, RenRen and WeChat. This is a neat way of hopping over the almost mythical great Chinese firewall and being on the inside.

Of these, WeChat, has become defacto a standard way of communicating in China. An English version is available for free, and should be downloaded to your smartphone as part of your new armory of tools to help you win more business from China.

Whilst the Chinese might share our love affair with social media, a face-to-face meeting in Chinese culture holds perhaps even more significance than it does in ours. Any hard selling will be counterproductive. Whilst relationship building is important in any culture, it is of utmost importance in this one.

Bear in mind also that the Chinese are avid researchers and might end up knowing more about the property than you do. Be patient, and treat them with respect.

When it comes to setting pricing, bear in mind that the Chinese are a superstitious people. Try and avoid the number 4 if possible. Instead, be liberal with the number 8.

Prior to viewings, you should consider engaging in the services of a Feng Shui consultant who can advise of the best way to present property using the Chinese philosophical system of harmonizing human existence with the environment.

This will be a slow burn. Do not expect results overnight. It’s all about relationship building. It will take time. China’s a tough nut to crack. But if you do crack it, he rewards can be truly enormous both financially and, given the esoteric propensity of the Chinese mind-set, possibly spiritually too.

It would seem that now is indeed the perfect time to start looking eastwards and reaching out to this enormous market.

Daily Fitness Tips From Wanitha Ashok – Bangalore Fitness

A busy schedule, a working lunch and hours spent sitting in front of the computer can all wreck havoc with your health. Worried that you don’t have the Wanitha Ashok – Bangaloretime to join a gym and follow a fitness regimen? Fitness expert Wanitha Ashok says you can sneak in exercise into your daily routine with a little bit of determination. A certified aerobic instructor from Reebok and Aerobic Fitness Association of America (AFFA), Wanitha is an expert in Step aerobics, Pilates, Stability ball, Spinning and Kick Boxing and also does talk shows on nutrition and fitness in Kannada TV channels. She tells us why it is important to make time for a fitness routine in your daily life.

Brisk walking for 40 minutes is one of the best and simplest of exercises. You don’t have to join a gym for it. Just make some time in the morning or evening.

If your work involves being deskbound the whole day, get up and walk around in between to stretch your muscles. Walk up to your colleagues and talk to them instead of discussing problems and matters over the phone or email.

If your office or residence is on a higher floor and you must use the lift, get off two or three floors (depending on your capacity) ahead of your destination and walk up. Increase the distance as you progress. You can slowly start doing variations like taking the stairs two at a time, speeding up, doing lunges etc.

After lunch hour at work, take a walk around the building or terrace.
Sitting in the right posture is very important for those on a desk job. Try to learn some simple stretching exercises that you can perform at your desk.

Food in the office canteen can often be oily and heavy, leading to problems like weight gain. Watch what you are eating. Cut down on refined foods and sweets, as these tend to be calorie-filled and make you hungry sooner. Make the right food choices. Instead of a gravy dish and rice, have dal, roti and a light vegetable dish, if available. If you are having sandwiches, try to opt for whole wheat bread if available.

Make time for breakfast in the morning, no matter how rushed you are. Try to have four or five small meals during the day. Never skip meals. You will just lose muscles.

If you can’t spare 40 minutes at a stretch for a workout on a weekday, you can even do small exercises throughout the day for a few minutes each. For example, skip rope in the morning for five minutes. Jog when you can spare the time later in the day for a few minutes. Together, it will make a difference.

Exercising for three to five days a week is ideal with 40 minutes of cardio and three days of strength training. If you are too busy for that, make time for a proper workout session over the weekend. Ensure that you have at least an hour-long exclusive workout. If you are joining a gym, ensure that it has a reputation of excellence and proper certification. If you have a gym in the building with an independent trainer, make sure that she or he is properly certified. You can always ask to see their certification.

Bored of your aerobic routine? Try variations like Kickboxing or Tai Chi as that’s always good. Pick a high intensity workout if you want to burn more calories.

Don’t workout only to lose weight. Work out to stay fit.

There are several passive workout machines in the market. These are mostly a waste of money as they don’t give you a cardio workout.

Several homemakers believe that they get enough exercise simply by chasing the kid around or doing housework. This is completely wrong. The components of a proper workout routine are Cardio, Strength Training, Flexibility, Body composition and Neuro-muscular integration, which decreases with age. Your workout routine needs to address all of these.

Whether you are taking the stairs instead of the lift, jogging around your building or skipping at home, always wear the right footwear.

Do you have any questions for Wanitha about fitness? Post a comment and we will get it answered.

How to Find an Anaheim Dental Insurance Company

In the Anaheim area, there are a large number of residents who are covered by dental insurance, but there are also others who are not. If you are one of those Anaheim residents, you are advised to take action. That action often involves obtaining dental insurance on your own.When it comes to obtaining dental insurance, there are many individuals who wonder why they need. Dental insurance has a number of different benefits, many of which you may not only find money saving, but life saving as well. Those benefits may include lowered dental costs and the option to be able to afford professional dental care. If the above mentioned benefits are what you are looking for then you may want consider obtaining dental insurance.To obtain dental insurance, you will first have to find an Anaheim dental insurance company to do business with. If you are unfamiliar with a local dental insurance company, you can easily find one. When searching for an Anaheim dental insurance company, there are a number of different search methods that you can use. These search methods may include, but should not be limited to, your local phone book, the internet, and recommendations from those that you know.Perhaps, one the easiest ways that you can find and familiarize yourself with an Anaheim dental insurance company is by speaking to those that you know. This search method is ideal because it often takes little or no research. Instead of researching Anaheim dental insurance companies on your own, you can simply ask those that you know for recommendations. If a friend, co-worker, or relative is satisfied with their dental insurance company, they may be able to give you the contact information of that company.If you are unable to find a friend, relative, or coworker that can provide you with dental insurance recommendations, you may want to consider using your local phone book. Under the heading of insurance or dental insurance, there should be multiple entries. These entries are likely to obtain the contact information of a number of different Anaheim dental insurance companies.If you are not originally from the Anaheim area or if you cannot use your own phone book, you may want to use the internet. In as little as a few minutes, you can easily find the contact information of multiple Anaheim dental insurance companies. This contact information can be found by examining online phone books or business directories or by performing a standard internet search.Whether you choose to find an Anaheim dental insurance company by using the internet, your phone book, or recommendations from friends, you will likely find just what you are looking for. For a wide variety of different dental insurance options, you are advised to contact multiple Anaheim dental insurance companies. Doing this may help to ensure that you find a quality plan, but at an affordable price.

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